TUBECRAFT, a specialised manufacturer of tubular steel furniture, will soon start exporting into the region to complement local sales volumes, the company’s managing directo
r Chamunorwa Madongorere has said.
“Market research has shown that there is a sizeable market for our products in countries like South Africa, Botswana, Zambia and Malawi, but South Africa, where many other local companies export furniture, is top of our list,” said Madongorere.
He said the company had completed market research in South Africa, Botswana, Zambia and Malawi.
The company already has a presence in the region, particularly in South Africa, through middlemen who have been exporting there.
Madongorere said local sales volumes were encouraging as the market for tubular steel furniture remained “big enough to sustain the company’s needs for revenue generation”.
He said the company had been operating at full capacity since the turn of the year with sales volumes and income expected to increase in the last half of the year.
He said the rally in demand during the last six months helped offset slackening sales volumes recorded in the last half of last year due to cash shortages.
Tubecraft is a specialised manufacturer of tubular steel furniture and supplies a full range of furniture designs for the retail trade, the hospitality industry and exclusive seating supplies.
Its product range is contemporary, with special attention being given to the design, craftsmanship and style, according to technical manager, Brian Zinatsa.
Zinatsa said the domestic segment where the company supplies furniture to major retail furniture shops in the country, was the company’s cash cow, contributing close to 70% of the business in the last six months.
Apart from the domestic segment, the company also supplies hotel and restaurants and the commercial sector with products that include computer tables and trolleys, office desks and chairs and filing cabinets.