LG releases ultra-definition TV

Family
What is described as the world’s biggest ultra-definition (UD) TV has been released by LG Electronics.

What is described as the world’s biggest ultra-definition (UD) TV has been released by LG Electronics.

BBC

It sports an 84-inch (213cm) screen, smaller than a 90-inch model made by Sharp, but LG boasts support for 4K, a more advanced picture format.

  LG’s screen offers eight million pixels per frame, four times the resolution of 1080p high-definition displays. The firm sees this technology as a key marketing tool to help challenge market leader Samsung.

  Toshiba already offers a smaller 55-inch 4K screen, and Panasonic a 20-inch model. Sony and Samsung are also developing their own devices.

  However, LG’s 25 million-won (US$22 010; £13,940) price tag is likely to dissuade many from investing in its technology at present.

  “The 4K display market is still in its infancy but it was important for LG to claim a stake in this space,” said the chief executive of LG Electronics Home Entertainment, Havis Kwon.

  The South Korean company is the second-largest seller of flatscreen television screens, and is known to compete with its domestic rival, Samsung, for bragging rights.

  Earlier this year it sought to upstage its rival by showing off the world’s largest OLED (organic light-emitting diode) at the Consumer Electronics Show trade show in Las Vegas. But when Samsung heard about the news, it shipped an identically sized model to the event.