The African Marketing Confederation (AMC) — the pan-African umbrella body established to represent the continent’s various marketing bodies, associations and organisations — has launched its own quarterly magazine, Strategic Marketing Africa.
BY OUR CORRESPONDENT
A high-quality glossy publication, it provides in-depth, thought-leadership editorial content to the continent’s marketers, with a special emphasis on topics of relevance to the African marketing and business environment.
These include; marketing strategy; consumer behaviour; market research; digital marketing; advertising; corporate social responsibility; public relations; and relevant global and regional trends.
The first issue, published in mid-July, is being circulated to the membership of the current AMC member countries in Kenya, Zambia and South Africa.
The secretary general of AMC, Gillian Rusike, who is also the executive secretary of MAZ concurred that, “this is a huge milestone for the African continent in the marketing profession as we will be able to relate our true marketing and business fundamentals”.
He further added that there were basic marketing principles that have been developed for the developed economies which might not be applicable in economies such as Africa, hence Strategic Marketing Africa came at an opportune time to articulate these various aspects for the benefit of business in Africa.
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