Multichoice Zimbabwe last week heeded calls by customers to review its prices downwards, as well as make their packages more attractive.
By Kennedy Nyavaya
In the recent past, many viewers had complained over the service provider calling their packages exorbitant and this had prompted many to open South African accounts which enabled them to watch more for less.
The situation gave birth to illegal agents who had become a menace in cities and towns as they could make local citizens access South African packages at Multichoice Zimbabwe’s expense.
In a statement, Multichoice Zimbabwe chief executive officer Lovemore Mangwende (pictured) said the early Christmas gift would ensure that viewers get value for their hard-earned money.
“The price decrease move is a significant decision by Multichoice Africa and we are certain this will be both welcome and valuable to all viewers, while the content upgrades will bring about increased value simultaneous with a reduction in the fees charged,” said Mangwende.
He reiterated that their goal was to delight all their clients by offering a product that satisfies the entertainment urge.
“The significant price drop, coupled with the major boost in entertainment value across all DStv bouquets, demonstrates our continued commitment to ensuring that DStv customers receive the best possible access to great local and international entertainment and outstanding value,” he said.
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A recent survey carried out by The Standard Style showed that although many feel the price cut was long overdue, they still yearn for a further reduction to match other countries.
Only time will tell whether the new developments will attract more subscribtions for Multichoice Zimbabwe, especially considering the biting economic crunch. However, most Zimbabweans prefer to watch foreign television over the years due to the shortcomings of the only local television ZTV.
