Radio stations turn to tech to determine best musicians

Standard Style
ONCE upon a time at year-end, musicians were voted to be champions using copy sales, but with the advent of technology voting became the trend.

ONCE upon a time at year-end, musicians were voted to be champions using copy sales, but with the advent of technology voting became the trend.

BY SHARON SIBINDI

The Standard Style reporter talked to various radio stations who shared their opinions on how they determine the best song of the year.

SkyzMetro FM station manager Godwin Phiri said their song of the year is strictly chosen through public voting.

“It is difficult to use sales because unlike in the past we have too many methods for sales to enable objective measurement,” he said.

PowerFm station manager Rumbidzai Moyo said they had the Top 40 where they allowed people to vote.

“We have Top 40 songs and the people get to vote and this starts from January 2 to the first week of December. We then bring together those votes,” Moyo said.

“The top song is based on what happens throughout the year.”

Khulumani FM station manager Omphile Marupi echoed the same sentiments, saying they look at the votes and the popularity of the song.

“If you look at some of the songs, you wonder how they become Number 1. For instance, a song can be released in October and it becomes a hit and becomes Number 1, while another song can top charts the whole year and is played everywhere,” Marupi said.

“In our days, it’s unlike before when an artiste releases a song the sales would be actually speaking in volumes and and this would assist in catapulting that stardom of being rated the best.”

ZiFM programming coordinator Danis Dube, aka Danny That Guy, said airplay determined the best song of the year at their station.

“Our best song of the year is determined by airplay. Through airplay, the songs are selected, voted and requested,” he said.

“We also have a music committee at ZiFM, which is made up of the presenters and producers who also determine the songs, then we come up with the song of the year.”

Radio Zimbabwe said they used Top 50, which is sponsored by Coca-Cola that has an independent administration of the voting process and they get the figures of the votes from them.