By Style Reporter
The informal sector plays a pivotal role in the country’s economy, hence it should be seen also contributing to national disasters like Covid-19.
Local company Sky Bag have joined the Covid-19 fight by branding most of its products, mostly bags, raising awareness on Covid-19.
The company’s director Kudakwashe Chinya (pictured below) said they cannot be seen sitting on the sidelines in the fight to contain the novel coronavirus, which has wreaked havoc globally.
“We have joined the fight against Covid-19 and our contribution is just small. We are branding our products informing society on the dangers of Covid-19 and how best people can prevent themselves from the disease,” Chinya said.
“Our bags will carry permanent messages and they are popular with the rural folk whom we think need that important message.
The company is also making customised face masks.
Chinya, whose company Sky Bag won a small-to-medium enterprise award in 2016, said Covid-19 had caught people unware, but that it was up to those in the formal sector to now respond accordingly.
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“Covid-19 caught us unaware, but we have to adapt to the new norm and move forward as small businesses,” he said.
Chinya said there was need for non-governmental organisations (NGOs) , the corporate world and government to partner small businesses in fighting emergencies like diseases outbreaks and other natural disasters.
“We are looking forward at partnering corporates, NGOs and the government in fighting disasters,” he said.
Chinya said SkyBag would donate face masks to rural schools.
He said there was need for small businesses to go digital and use online platforms to do business.
Sky Bag’s Covid-19 branded handbags are ideal for carrying books, files, laptops and other accessories.
