By Style Reporter
Video vixen Mufaro Kimberly Mtatabikwa, aka Kim, says it’s time local artistes invested in visual production if they are to survive in the dog-eat-dog music industry.
The 22-year-old socialite says there is need for artistes to come out of their cocoons and be innovative.
She says one such approach is the use of visuals and utilising digital spaces available.
Kim features in a number of music videos by local musicians.
“Local musicians should not just sit and cry over Covid-19,” she said.
“This is the time to wake up and smell the coffee. “Let’s be innovative and use digital spaces to do our trade. There is need to invest much of our time and resources on doing videos.
“There is so much activity on social media and online music platforms like YouTube. Let’s take our music there. ”
She says despite featuring in music videos, singing is not her line.
“l don’t ever think of singing because it’s not my thing,” Kim said.
The model-cum-businesswoman features in music videos such as Baba Harare’s Mitoro, Automatically and Waitamba Nevana, Freeman and 8L’s Cooking, Freeman and Lamont’s Vuka Vuka, Freeman and Black Warrior’s Musiye, as well as Cozzy Kozile’s Zvirimudzimba.
The Ngezi High School product said she is still available for videos, but for only “serious artistes”.
She says at the moment she is concentrating much on her fashion business.
“Apart from featuring in videos, I advertise clothes for Lavish Shop and I do advertising for my own clothes as well. I also sell beauty products,” Kim said.