Hammer Finds New Reality

Standard People
MC Hammer, the hitmaking 1990s rapper, will star in a reality series on the A&E cable network.

MC Hammer, the hitmaking 1990s rapper, will star in a reality series on the A&E cable network.

The performer, his wife and five children will be the focus of the half-hour, 11-episode show, which will premiere this year. The title, naturally, is Hammertime.

Executive producer JD Roth said the show likely would have the feel of an unscripted version of the Huxtable family from The Cosby Show.

“Here’s a dad with five kids, married to the same woman for more than 23 years, living in the same place where he grew up and going to church every Sunday,” Roth said.

“He’s had his ups and downs, and it’s what makes him such a character you root for.”

Hammer had a spectacular rise and fall in the early 1990s, becoming a household name and selling millions of records before falling into debt and bankruptcy because of overspending on a lavish lifestyle.

Hammer “now lives a more economically balanced life”, according to the show’s press materials, as a “New Age dad” in Oakland, California. Earlier this month, he appeared with Ed McMahon in a Cash4Gold Super Bowl ad. – Hollywood Reporter.