DSTV’S SuperSport has secured the exclusive pay television rights for the much-anticipated 2010 FIFA Soccer World Cup, which will be screened in its entirety live across sub-Saharan Africa by the pan-African broadcaster.
This means that DStv audiences in over 40 countries —— including Zimbabwe —— will be able to see all the action and excitement of the first FIFA World Cup hosted in Africa. Given the massive African interest in the event, SuperSport was keen to secure the rights, which are in keeping with SuperSport’s tradition of continuously bringing viewers across the continent major international sports programming.
“To be able to bring this prestigious event to the whole of Africa is indeed a special privilege and this is a proud moment for SuperSport and for the DStv brand, “ said Elizabeth Dziva, PR and publicity manager of MultiChoice Zimbabwe.
“We are assured that viewers can look forward to quality coverage and plans are in place to complement the live football action with superb supplementary product, including previews, reviews and other commentary.”
FIFA said it was pleased to work with an experienced partner like SuperSport to extend the frontiers of football coverage across 42 African countries.
Running for a full calendar month from June 11 to July 11, the 2010 FIFA World Cup will see 32 nations in competition, including automatically-qualified hosts South Africa and six other African teams.
They will contest 64 matches and at the end of this, one country will earning the right to call itself world champion.
“DStv soccer fans will be the big winners,” said Dziva. “SuperSport creates several premier channels for the DStv service and with their world-class technical expertise they will fully showcase this historic international event for and on behalf of Africa.
“DStv remains at the forefront of screening major global sporting events and following our coverage of the 2008 Beijing Olympic Games, the next massive event is the 2010 FIFA World Cup, which our audiences can now look forward to seeing on our service.”
First televised in 1954, the FIFA World Cup is arguably the most widely viewed and followed sporting event in the world. The cumulative audience of the 2006 FIFA World Cup, including all of the matches, was estimated to be 26,3 billion, with 715.1 million individuals watching the final match of the tournament —— a ninth of the entire population of the planet. Â
Played every four years since 1930, with just two interruptions due to World War Two, the FIFA World Cup draws some of the brightest talents in the football world and provides a platform for some of the most entertaining and memorable soccer.
SuperSport has also secured the exclusive pay television rights for sub-Saharan Africa for the upcoming 2009 FIFA Confederations Cup 2009.