The promotions company eyed a lifetime return from the show but figures gathered by Standard Life&Style reveal that Red Rose could have ended up biting more than it could chew.
The Jamaican artist and his 11-member band touched down at the Harare International Airport on December 22 and left for Jamaica on January 4. They spent two weeks at the five star Crowne Plaza Monomotapa Hotel.
An executive lounge at Crowne Plaza for the Jamaican nationals costs US$350, excluding bed and breakfast with Jamaican meals tagged at US$120. Capleton’s band had 11 members who were all from Jamaica.
Reservations and food costs for 12 days, for 12 people would amount to US$67 680 at that cost.
Authoritative sources revealed that there were also about 12 officials from Red Rose, including security who enjoyed their stay at the same hotel at a cost of US$120 including bed and breakfast, bringing the total to US$69 120.
During the Masvingo tour Capleton and his band together with about 12 other officials from Red Rose were staying at Panyanda Lodge.
Bed and breakfast at this resort cost US$100 excluding meals while a special request to make a Jamaican meal is tagged at US$80. Ordinary rooms are pegged at US$100 for bed and breakfast.
- Chamisa under fire over US$120K donation
- Mavhunga puts DeMbare into Chibuku quarterfinals
- Pension funds bet on Cabora Bassa oilfields
- Councils defy govt fire tender directive
Keep Reading
Sources revealed that during the Masvingo tour there was also an extra team of about 25 people whose stay was bankrolled by Red Rose Entertainment.
These included photographers and artists who were supporting acts for the Masvingo Show.
This team was camped at Protea Hotel Flamboyant where bed, breakfast and dinner cost US$150 per head.
Authorities at Glamis Stadium and Chitungwiza Aquatic Complex, where Capleton performed, revealed that bookings for international artists cost US$9 000 and US$8 000 respectively.
Aggregating the above breakdown, Red Rose Entertainment could have spent at least US$100 000 before Capleton went on stage.Other expenses include car rentals, fuel plus advertising and marketing.
Close sources revealed that Capleton was given $80 000 while there was also a budget for local supporting acts.
Contrasting these and other expenses with ticket sales, it is clear that the company made a huge loss.
At an entrance fee of $20 per head, the Glammis Stadium show was attended by 2800 people while at in Chitungwiza there were about 750 people.Dancehall artistes who have cashed in on performances in Zimbabwe from the beginning of 2010 include Sizzla Kalonji, Yassus Afari, Sean Paul, Brick and Lace, Beenie Man and King Sounds – all from Jamaica, but none of them stayed longer than three days.
Capleton was given a hero’s welcome and a 14-day stay courtesy of Red Rose.
Barbara Chikosi the director of Red Rose Entertainment did not want to comment about the tour.
She could not disclose how much Capleton had pocketed.
“The Capleton show is in the past and I cannot comment on anything, people can say whatever they want but I’m focusing on new things now.“The show took place in January and I see no reason why we should be talking about it now,” she said.
