The Cheeseman has been bearing these costs for some years, and decided to invite some suitable potential co-sponsors aboard who had similar markets and would enjoy being aligned with this high profile competition, enjoying all the publicity surrounding it, and also giving something of value back to a major component of their own markets — the restaurants. Zim on a Plate aims to assist the trade by helping them ensure the highest standards of food and service are both met and then sustained.
With this welcome development, two other companies who also concern themselves with the provision of high quality food products to the restaurant trade and the general public, will be assisting in carrying the costs of the competition during the course of the current reviewing season, which kicked off last week.
Mahatma Rice, a well-known product of National Foods, is top quality rice which has the discerning diner in mind. Made locally to international standards, this excellent rice is served up nationwide in the best hotels and restaurants as well as in the homes of those who love to cook and eat well.
Mahatma Rice approached The Cheeseman and proposed co-sponsorship at precisely the time the decision was being made to invite such sponsors in, so the timing worked perfectly for both parties.
Lake Harvest is another household name, and indeed, has featured on these pages many times before, as Lake Harvest Tilapia products are distributed nationwide by The Cheeseman. Lake Harvest Tilapia are farmed in the waters of Lake Kariba to stringent international standards and are a feature across the country on restaurants menus and our dinner tables.
More and more, information disseminated via various media worldwide about how to sustain good health, emphasises the key importance of eating plenty of fish in our day to day diets, for their health enhancing properties and especially, for their high Omega 3 fatty acid content. Whether sea or fresh water, fish are considered a very healthy option and more and more diners in restaurants opt for fish.
A third co-sponsor will soon be announced and this development will be welcomed by all interested in Zim on a Plate. — Rosie Mitchell