Rainbow Cinemas marketing manager Grace Jenami said she was excited about the movie, which started showing on Friday and encouraged Zimbabweans to support the movie industry by coming in large numbers to watch it.
“I really cannot tell how long the movie would be running at the cinemas as this is determined by the amount of patronage the film receives. The greater the patronage, the longer the film stays, so I urge movie-goers to come and support this project,” she said.
The Rainbow City Cinema, the most popular movie cinema in the country, was the first multiplex cinema to be opened in Zimbabwe in 1996 and has since then supported and showed a lot of local movies, including Sores of Emmanuel and Lobola, among others. Jenami said she was however, optimistic.
Judging by scores of people who milled around the poster of the new movie at their premises, it could be an insinuation that the movie is billed to be an instant hit and popular among show-goers.
Of late, local cinemas have been experiencing low turnouts at the turnstiles and industry experts have warned that piracy is chief among factors destroying local cinemas.
George Gatsi, who co-produced Centre of Attraction with seasoned producer Cosmas Jonga, said he planned to make the movie, which was shot in Harare and Beitbridge, affordable to most people.
“We want the movie to reach all the people in the country, hence it has to be very affordable to everyone, and once we get the funds we are planning to produce as many copies as possible,” said Gatsi
Once the movie is out of the box office, it is expected to be sold in supermarkets, fast food outlets and on the streets to ensure that it reaches everyone.
The star-studded movie that features popular gospel musicians Amos Mahendere and Thobekile Nleya and urban groves artist Madiz of the Kazevezeve fame, portrays the lives of typical Zimbabweans in search of love, fame and fortune and examines human nature in the face of adversative conditions.
The promising film will be marketed and distributed outside the country by Touch-Icon and plans are at an advanced stage for it to be broadcast on regional televisions.