Business must develop arts: Ncube

Standard People
BY SILENCE CHARUMBIRAOne of Zimbabwe’s most talented comedians Carl Joshua Ncube has challenged the local business sector to support individual artists. He said local talent has been suffering due to lack of sponsorship hence artists with a lot of potential always went unnoticed.

 

Ncube is now based in South Africa courtesy of the sponsorship he got from Schweppes Zimbabwe through their Mazoe brand. With his departure from the local scene, Zimbabwean comedy stands a stern test as Ncube was one of the most active standup comedians on the land in the recent past.

In an interview from his base last week, Ncube expressed enthusiasm with the new development. “I have always struggled to get financial support back at home but I am glad that it is working out this side.

“That is the main drawback that has made me move to Johannesburg because Zimbabwe does not support Zimbabweans,” said Ncube. He challenged the Zimbabwean business fraternity that often spends huge sums of money on promoting foreign artistes leaving locals struggling.

He said locals should invest in art products that have international appeal. “We need to put more input in arts products that can be exported. The world is waiting to consume creative products and we have a great chance of opening foreign markets for our art.

“Zimbabwean artistes should claim the world as their market. Zimbabwe is just a stage that we use to get noticed by the world.” Ncube also encouraged artists to play their part to entice the corporate world.

“There is a tendency with local artistes to often cry foul saying they are neglected by the business fraternity yet they would not be playing their part.” Another vibrant local comedian, Victor Mpofu, whose stage name is Doc Vikela welcomed Ncube’s relocation saying he had played his part in grooming Zimbabwean talent.

“Carl relocated at a time when many comedians had benefitted from him so I feel that there is no problem. “The industry is so strong and alive. Just imagine that the four performers at the two Intwasa comedy shows all passed through his hands in the form of workshops.

“And to say the least, we are in constant touch so I think it’s a very good thing that he relocated and it will be easier now for us to tour SA. “We also have Edgar Langeveldt for advice and grooming so I feel the industry is growing stronger and stronger,” said Doc Vikela.