The report says arrivals from all regions experienced an increase during the period under review. The report also notes that Africa remains the major source market for the country while Europe is the largest overseas market in terms of total arrivals.
“Of the 657 302 tourists received by Zimbabwe during the period under review, Africa contributed 86% followed by Europe 5%, the Americas and Asia all at 3%. The Oceania contributed 1% while the Middle East contributed less than 2%,” the report says.
In Africa, major tourist arrivals were recorded from South Africa that saw 246 889 tourists coming into the country. This however, represents a 33% decline as compared to the same period last year that recorded 367 538 South African tourists making their way into Zimbabwe. Malawi, Tanzania and Angola recorded the highest increases in tourist arrivals which the ZTA attributes to trade purposes.
— BY PATIENCE NYANGOVE
