You need to keep up with what customers are thinking and saying, especially since news can spread so quickly through social media.
You need to engage with customers to understand their needs and preferences and change your offering where necessary.
With the ease of setting up online businesses, competitors can quickly take over your market share if you are not responsive to customer needs.
Invest in social media, such as a Facebook business page, a LinkedIn company page, as well as a Twitter profile. This is where popular opinions and trends reach first.