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Mitsubishi unveils strategic truck for Africa

MITSUBISHI Fuso Truck and Bus Corporation (MFTBC) has unveiled its strategic truck for Africa in Zimbabwe as the company expands its footprint in Africa.


The trucks have been targeted for distribution in the construction and mining sectors in collaboration with local vehicle distributor, Zimoco.

“These robust trucks are exactly the best fit for our customers here in Zimbabwe,” said Peter Crossley of Zimoco, MFTBC’s local distributor.

Zimbabwe marks the fifth market following launches in Kenya, Sri Lanka, Zambia and Tanzania.

After Zimbabwe, the new Fuso trucks will be launched in Bangladesh next month.

The company said that rigorous testing has been assessed under the most strenuous driving conditions to ensure maximum reliability of the trucks.

In Africa, where the company has a presence in more than 30 markets, Fuso has sold 2 980 units (vehicles) for the first quarter of this year, representing a 74% increase over the same period in 2013.

With the addition of the new Fuso truck range, further markets are planned to be added to the network with a view to unlocking full sales potential in Africa.

Zimoco sales manager, Aubrey Silo expressed confidence that product sales and acceptance on the market would be positive despite challenging economic conditions in Zimbabwe.

“A number of potential clients from these [construction and mining] sectors have shown great interest in purchasing these heavy duty vehicles. In fact, Fuso is now accepted by the market,” he said.

Silo said the vehicle factory is based in India and the trucks are delivered in at least two months’ time should orders be placed.

MFTBC, one of Asia’s leading commercial vehicle manufacturers based in Kawasaki, Japan says it is on a product offensive in the growth markets of Africa and Asia.
The company says it is continually building up its sales and service network to further increase unit sales in Africa.

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