UNILEVER recently celebrated the role of Zimbabwe’s mothers through the launch of the Geisha Musha Mukadzi campaign.
BY OUR STAFF
The campaign is a celebration and acknowledgement of the many women and mothers that have achieved great things in their different walks of life.
Speaking at the event, Unilever marketing director Juliet Ziswa said the company prided itself with quality brands that had added value to its consumers and communities every day.
Unilever is the manufacturer of household brands such as Omo, Sunlight, Royco, Geisha, Vaseline and Stork margarine.
“Through a research that we did among our consumers, we found out that mothers are not only looking for real value and benefit for the whole family, but also natural products that are mild and gentle and leave the skin looking healthy and cared for,” she said.
“We have gone and borrowed from nature and developed a new Geisha. The new Geisha is sourced from nature. We have used the pure and gentle goodness of nature that leaves your family’s skin looking healthy and well cared for.”
Women’s Affairs, Gender and Community Development minister Oppah Muchinguri said the ministry was working closely with women in the country to ensure that progress was made in empowering the Zimbabwean women.
“Since independence women in the country have achieved a 95% literacy rate which has placed us a step further to achieving gender equality. The ministry has worked hard in re-aligning legislation that affects women in our society,” she said in a speech read by her deputy Abigail Damasane.
“We are therefore very excited as a ministry when there are businesses like Unilever through Geisha, who take time to acknowledge and celebrate women that have made great impact in their communities. Geisha has become part of every home, symbolisng a mother’s love.”