HomeBusinessSouth African apples flood Mbare wholesale market

South African apples flood Mbare wholesale market

More than a third of the revenue generated at Mbare wholesale market in August was realised from the sale of products sourced from neighbouring South Africa, a sustainable agribusiness solutions provider has said.


In a latest report eMKambo said of the US$1 269 889,59 generated at Mbare Musika in August, US$485 568 (38%) was generated from the sale of products from South Africa.

eMKambo is an interactive mobile, physical and web-based market for agriculture and rural development integrating the use of mobile phones and the internet to create, adapt and share knowledge.

“Local production of apples is failing to meet demand, resulting in traders importing the commodity from South Africa. Since Mbare is the biggest market in Zimbabwe, imported products end up going to other markets like Chinhoyi, Bindura, Mutare as well as rural growth points like Gokwe and Mt Darwin,” it said.
“Stepping up local production of apples and other imported products will go a long way in unlocking value and creating employment.”

Produce from Mashonaland Central generated estimated revenue of US$325 561,59, Manicaland (US$153 838), Harare (US$102 676), while US$78 000 was generated from produce coming from Masvingo.

Farm produce from Mashonaland East and Mashonaland West had estimated revenue of US$75 600 and US$48 646 respectively.

eMKambo said 30 farmers visited the wholesale market and had estimated revenue of US$182 336. On average each farmer took home an average of US$6 077,87 per month.

“How many people earn such a figure in the formal white collar economy? This goes to show that improving agriculture performance will result in higher incomes than many other economic activities,” eMKambo said.

eMKambo said 10 products were supplied to the wholesale market during the month of August.

It said without solid evidence on all agriculture practices, inputs, outputs and outcomes, the country would continue with the notion that looks at agriculture as a quick fix.

“The agriculture sector does not need quick fixes and short-term results which do not take into account lessons that are already being learnt by farmers, traders, transporters, consumers, artisans and many other value network actors,” it said.

In July, US$1,072,192 was generated at the Mbare wholesale market. Of the estimated revenue generated, US$255 392 (24%) came from onions sourced from South Africa.

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