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‘Original’ Mazoe back next month

Beverages manufacturer Schweppes Zimbabwe Limited, which had changed the recipe for Mazoe and Mazoe syrup, said on Friday that the company will bring back the original Mazoe next month.

BY BUSINESS REPORTER

Schweppes Zimbabwe Limited managing director Charles Msipa said the original product would, however, be available alongside the reduced sugar brands.

He said the consumer research done before the recipe change “only revealed the extent of consumer preference for the less sugar variant, but obviously did not measure the passion that people of Zimbabwe have for the original Mazoe”.

“The people have spoken, they want original Mazoe, and they want it soon. Original Mazoe is coming back!”

“The overwhelming feedback from the length and breadth of the country is testimony to the fact that Mazoe is central to Zimbabwean heritage and culture,” Msipa said.
Meanwhile, the company says it is eyeing to generate $12 million from exports this year to raise the foreign currency required to import raw materials for its local operations.

Demos Mbauya, Schweppes Zimbabwe general manager, told Standardbusiness on Friday that exports to South Africa would start next month.

The company exports Mazoe and Minute Maid juices to Zambia, Botswana and Namibia. He said export volumes had doubled as compared to last year.

The move to increase exports comes as the economy is battling a foreign currency crisis to import critical raw materials, forcing companies to procure the greenback on the parallel market, thereby pushing up the forex rates.

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