By Style Correspondent
Zimbabwean fashion brand, Haus of Stone will be showcasing in Nigeria at the GTBank Fashion Weekend, which will be held from the November 9 to 10 in Lagos.
The GTBank Fashion Weekend is a consumer-focused fair and free business platform designed to showcase the best of Africa’s fashion to a global audience whilst promoting the effervescent enterprise of the continent’s growing fashion industry.
Previously, the platform has seen some of Africa’s leading designers such as David Tlale, Adama Paris and International Acclaimed Fashion Gurus — Jay Manuel and Laquan Smith, taking part.
This year, Zimbabwe will have a fair representation with Danayi Madondo, the founder and creative director of ready-to-wear fashion brand, Haus of Stone, showcasing her latest collection — Seed of Esther.
“The fashion brand’s ethos seek to bridge the gap between fantasy and reality with its designs all being ethically and locally manufactured, mixing visual elements of fantasy with African design subtleties,” Madondo said.
“Haus Of Stone thrives to bring its customers understated, comfortable and sophisticated apparel.
“Designing for the conscious and insatiable ‘wanderer’ that chases the warmth of the sun.”
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On the collection she will be showcasing at the GTBanks Fashion Weekend, Madondo said the Seed of Esther (Chapter Two) was an extension of Haus of Stone’s Ode To Askana ss’19 collection, which is an accumulation of the brand’s key silhouettes and pieces that seek to solidify the Haus Of Stone aesthetic.
“This summer season you will be experiencing a lot of layering, loose fits and flowy, brought together with soft heavenly pastel shades inspired by the rocks at Christon Bank, Zimbabwe.
“Seed Of Esther (S o E) 20 campaign explores mythological biblical themes.
“The gates of ‘S o E’ is an imaginary gateway to a place where dreams go to flourish, a space of escapism and replenishment.
“An ode to inter-dimensional travels and discovering new worlds where angelic godly beings convene.”
Last year Haus of Stone left an impressive mark at the Mozambique Fashion Week, where it was the last brand to showcase.
“Showcasing in Nigeria is really something we have always wanted to do, and it comes at a perfect timing where Lagos is now the fashion capital of Africa,” Madondo added.
“Also, there is so much to share about Zimbabwe and where we come from, through fashion and art in general. I can’t wait to do that.”
