LOOKS sportswear-licenced distributor in Africa On The Ball (OTB) finally activated the sale of the much-anticipated Highlanders and Dynamos replicas at Betta Balls Joina City in Harare yesterday, amid much excitement from fans of both teams.
BY MUNYARADZI MADZOKERE
This comes after the two giants of local football signed three-year kit sponsorship deals worth a massive US$300 000 each with OTB in the last couple of weeks.
Fans jostled to buy the replicas, which were selling for a Christmas special price of US$30.
OTB CEO Peter Chiveso, present at the replica activation ceremony, was delighted with how the products were received by both sets of fans.
“The activation went extremely well. We had fans from both clubs coming throughout the day buying their team’s colours. It is a very encouraging start and the fans are blown away with the quality and styling of the replicas,” Chiveso said.
“Online sales will start a week from today.”
The sale of replicas for the two giants is set for activation in Bulawayo on Tuesday.
“As a Dynamos supporter, I am really happy that they are now selling these replica jerseys. And also as a die-hard fan, I am prepared to part away with a few dollars so that I can own one of these replicas,” James Chiwaro said.
“It’s not that I have a lot of money, but I feel I have to play my part so that those few dollars I have invested can go a long way in helping my club.”
Bosso fan Thamsanqa Sibenke was impressed with the quality of the product following a purchase of his club’s replica yesterday.
“I am impressed by the quality. They have managed to deliver as promised and I am happy. “The supporters are actually excited so they are already waiting for football to return so that they can wear these replicas,” he said.
“Compared to the previous jerseys, it’s a bit pricy, but it’s not about the price, but quality. The quality is much better so we can say it’s value for money and the higher the price, the higher the benefit to the club.”
The Bosso fans’ Harare Chapter started purchasing their team’s replica on Friday evening from a local hotel.
The two clubs’ fans are going to play a pivotal role in the distribution and sale of the merchandise.
Dynamos were represented by their marketing and communications manager Yvonne Mangunda and some of their players, including Godknows Murwira, Emmanuel Jalai, Munyaradzi Diya and Sylvester Appiah.
According to Chiveso, Looks Sportswear is looking to dominate local football as they are currently negotiating deals with other local clubs.
OTB also plans to have Looks Sportswear franchised shops or exclusive supply agreements across the continent in the next three to five years
Looks Sportswear was established in 1976 in London, England, and has a factory in China and has a reputable footprint in the Asian market and Europe.