ZIMBABWEAN music sensation Freeman is using his passion for football and his music to advocate for safe spaces within love relationships through the “Love shouldn't hurt” campaign, in partnership with Population Solutions for Health (PSH), Swedish Embassy and the Women Affairs ministry.
The campaign, which aims to promote a culture of love, peace and harmony in relationships, which was part of the men's health month was celebrated at a soccer tournament dubbed Goal for Change Freeman’s Birthday Cup held at Harare’s Alex Sports Club.
The tournament, which featured several teams, including artists, ghetto youths and socialites, was a fun-filled event that brought people together. Freeman, who is an ambassador for PSH, expressed his gratitude to the Swedish Embassy and PSH for their support.
“I'm thrilled to be part of this initiative,” Freeman said.
“As an artist, I’ve always used my music to promote love and positivity. The ‘Love shouldn't hurt’ campaign is an important initiative that resonates with me, and I’m happy to be a part of it.”
The tournament saw Winky D’s Vigilance Football Club emerge as winners, beating Freeman’s Gallis United in the final. Zim Socialites, captained by 4 Season’s Jatiwero Matemai, finished in third place, while Zim Musicians, boasting of notable names like Nutty O, Peter Moyo and Cello Culture, landed fourth spot.
Freeman, a self-proclaimed soccer addict, enjoyed the games, despite the occasional challenge of injuries.
“The theme speaks for itself,” he added.
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“Love shouldn't hurt. It’s a message that resonates with me, and I believe that through my music and this campaign, we can make a difference in our communities. We need to shun violence and let love lead in marriages and relationships.”
The “Love shouldn’t hurt” campaign is an ongoing initiative that seeks to promote a culture of love, respect, and empathy in relationships. Through his music and this campaign, Freeman hopes to inspire a new generation of lovers and relationship-builders to prioritise love and respect.
