Speaking to Standardsport at a reception to honour the Sports Person of the Year, Cara Black, Corporate Affairs director George Mutendadzamera said Delta Beverages was sponsoring sport through a variety of their brands.
“We are channeling US$2 million to Castle Lager Premiership but we will have other things to take care of that include advertising of fixtures, results and log tables which will need more money.”
Through its Castle brand, Delta has also been sponsoring the Mash Eagles, a cricket franchise based in Mashonaland and a programme to monitor the ongoing Cricket World Cup was launched on Power FM’s Breakfast Show. Delta Beverages was behind the success of last year’s Ansa awards which were held by the Sports and Recreation Commission. Delta and SRC have a standing sponsorship deal of US$50 000 in addition to prizes that amounted to more that US$34 000, as of last year.
Mutendadzamera also said that the company was sponsoring football competitions for secondary schools through Coca-Cola. Through its Black Label brand, Delta Beverages has managed to sponsor a national pool league.
Through its Golden Pilsner brand, Delta Beverages co-sponsors the Zimbabwe Open Golf Tournament and the Neshamarwi traditional dances in schools through their brand Chibuku.