Vision — An embodiment of Zimbabwe’s trusted and celebrated products and services locally and internationally.
Goal — Be an iconic pillar for trusted and celebrated products and services.
Mission — l Deliver confidence in the local and international marketBestow a badge of honour on organisations that meet set criteriaDevelop processes and programmes that ensure sustainability.Communicate the essence of the Buy Zimbabwe insigniaEmbark on outreaches that supports the Buy Zimbabwe vision.
ValuesSelf beliefPassionQuality consciousIntegrity
TaglineBuy Zimbabwe – unleash the power within
PurposeTo unlock wealth, jobs and pride within Zimbabweans by promoting local companies’ products and services.
The Buy Zimbabwe matrixThe buy Zimbabwe partnershipEligibilityOrganisations, Institutions and Individuals are all eligiblePartnership categories
There are three partnership categories:1. Business partner Certified partnershipAssociate partnershipSME partnershipParastatalsNational and local government
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2. Civic partnerChurches and religious groupsCivic societyAcademic institutions
3. Individual partner
Business partner eligibility criteria: 1. Registered in Zimbabwe2. Local content:Product content to be in line with Zimbabwe’s rules of origin acceptable by Comesa/Sadc.At least 10% local content3. Product/Service to be certified by relevant certification board or licensing Authority eg Saz, Sabs, Potraz, RBZ4. Institutions should have environmental management policies. 5. Institutions should adhere to labour practices under Zimbabwean law.
Partnership key benefitsThe use of the Buy Zimbabwe Insignia which is a recognised endorsement of competiveness. Partners benefit from Buy Zimbabwe’s marketing strategies and activities that encourage the purchasing/procurement of partnering products and services. Through dedicated linkage programmes, partners enjoy frequent business and networking opportunities with other partners, other businesses and strategic stakeholders. Access to the campaign’s communication platforms such as the Electronic newsletter, Buy Zimbabwe magazine and product booklet and the online Buy Zimbabwe portal.Buy Zimbabwe offer’s policy support to its partners through lobbing and the engagement of relevance stakeholders.
Key issues:Instill confidence in competitive products and processes (competitiveness)Push for increased local purchases (consumption)Stimulate economic growthCreate opportunities for wealth creation and employment for example synergies with My Own BossFoster competitive reward systems for example Loyalty CardCelebrate partners and consumers for example Buy Zimbabwe Awards.
The competitive edge for Buy Zimbabwe is built through linkages with: CZI, MAZ, SAZ, ZNCC, Potraz, Baz Necf, Zimtrade, ZTA, Government, Raz and CCZThe Buy Zimbabwe team — Partnering companies/businessesThe following brands are Buy Zimbabwe Partners:OlivineCapriNational FoodsTurnall Fibre CementZesa EnterprisesBeta BricksSchweppes TangandaAfdis Willowvale Mazda Motor Industries.
Board Grace Muradzikwa Oswell Binha Mike Ndudzo Rosemary Siyachitema Eve Gadzikwa Casper Chibanga Zack Wazara Tov Manene Norman Chakanetsa Ranga Mlambo l Munyaradzi Hwengwere ChairpersonZNCC presidentIDC general managerCCZ executive directorSaz director-generalCBZ director Corporate BankingSpiritage CEOMarketers’ Association of Zimbabwe Industry and commerce ministryFinancial consultantGeneral manager
