Vision — An embodiment of Zimbabwe’s trusted and celebrated products and services locally and internationally.
Goal — Be an iconic pillar for trusted and celebrated products and services.
Mission — l Deliver confidence in the local and international market
Bestow a badge of honour on organisations that meet set criteria
Develop processes and programmes that ensure sustainability.
Communicate the essence of the Buy Zimbabwe insignia
Embark on outreaches that supports the Buy Zimbabwe vision.
Buy Zimbabwe – unleash the power within
To unlock wealth, jobs and pride within Zimbabweans by promoting local companies’ products and services.
The Buy Zimbabwe matrix
The buy Zimbabwe partnership
Organisations, Institutions and Individuals are all eligible
There are three partnership categories:
1. Business partner
National and local government
2. Civic partner
Churches and religious groups
3. Individual partner
Business partner eligibility criteria:
1. Registered in Zimbabwe
2. Local content:
Product content to be in line with Zimbabwe’s rules of origin acceptable by Comesa/Sadc.
At least 10% local content
3. Product/Service to be certified by relevant certification board or licensing Authority eg Saz, Sabs, Potraz, RBZ
4. Institutions should have environmental management policies.
5. Institutions should adhere to labour practices under Zimbabwean law.
Partnership key benefits
The use of the Buy Zimbabwe Insignia which is a recognised endorsement of competiveness. Partners benefit from Buy Zimbabwe’s marketing strategies and activities that encourage the purchasing/procurement of partnering products and services.
Through dedicated linkage programmes, partners enjoy frequent business and networking opportunities with other partners, other businesses and strategic stakeholders.
Access to the campaign’s communication platforms such as the Electronic newsletter, Buy Zimbabwe magazine and product booklet and the online Buy Zimbabwe portal.
Buy Zimbabwe offer’s policy support to its partners through lobbing and the engagement of relevance stakeholders.
Instill confidence in competitive products and processes (competitiveness)
Push for increased local purchases (consumption)
Stimulate economic growth
Create opportunities for wealth creation and employment for example synergies with My Own Boss
Foster competitive reward systems for example Loyalty Card
Celebrate partners and consumers for example Buy Zimbabwe Awards.
The competitive edge for Buy Zimbabwe is built through linkages with: CZI, MAZ, SAZ, ZNCC, Potraz, Baz Necf, Zimtrade, ZTA, Government, Raz and CCZ
The Buy Zimbabwe team — Partnering companies/businesses
The following brands are Buy Zimbabwe Partners:
Turnall Fibre Cement
Willowvale Mazda Motor Industries.
Ranga Mlambo l
IDC general manager
CCZ executive director
CBZ director Corporate Banking
Marketers’ Association of Zimbabwe
Industry and commerce ministry