Blue Ocean Strategy TV (BOStv) has embarked on a drive to court artistes and producers to build a strong local content base.
BY WINSTONE ANTONIO
The channel is accessed through the free-to-air satellite decoders as an additional frequency to the My TV Africa bouquet.
Speaking to Standardlife&style, the channel executive chairman, Nyasha Muzavazi said they were striving to promote local talent to enhance their appeal to foreign markets.
“BOStv is geared to bringing you quality television content including documentaries and live talkshows in business, sports, arts and culture, tourism and hospitality, education and children’s programmes. We believe our arts have the same quality as international acts, hence the need to give our local artistes the opportunity on our channel to show off their talent,” said Muzavazi.
“We want our artistes to be popular not only in Zimbabwe, but in other countries which are already watching BOStv.”
Muzavazi said although they have made positive connections from different sectors of music encompassing most local genres, they were still aiming to reach out to more producers and artistes.
“This year better world-class programming will be coming soon. Currently our content is limited, but over the next couple of months viewers can expect to see content improving to appeal to a range of media appetites,” he said.
“Our pitch is to capture numbers in terms of viewership so that we can also afford Zimbabwean companies the opportunity to advertise to the masses. This will also pave way for endorsement of our own brands by popular television personalities.”
The channel, which was officially launched on October 1 2013 is accessed on Wiztech and Philibao satellite decoders.
BOStv won the hearts of many viewers when they brought back popular South African soaps like Muvhango and Generations.
Meanwhile, artistes who won the station’s top 40 video of the year competition on New Year’s Day, received their prizes at a colourful ceremony held on Thursday in the capital.
Afro jazz diva Pah Chihera’s video Runonzi Rudo was voted the best of 2013 according to the station’s viewers and received two smartphones, accommodation for two including meals at Orange Groove Hotel in Chinhoyi and Goldstone Rhino Hotel in Shamva.
Jah Prayzah, who scooped second and forth positions with songs Mwanasikana and Tsviriyo respectively, received the prize that also included accommodation for two at Orange Groove Hotel in Chinhoyi.
Shinsoman’s Mawaya Waya came on number three and his package also included accommodation for two at Goldstone Rhino Hotel in Shamva.