Nash Paints, one of Zimbabwe’s most decorated paint manufacturer and distributor, has set its sight on growing its market share as it seeks to create more avenues for business growth.
By Takemore Mazuruse
Speaking to The Standard Style, the company’s chief executive officer Tinashe Mutarisi said the company was stopping at nothing as it seeks to maintain a stronghold in the local paint business.
“Any type of business calls for innovation because beyond the success comes saturation. We have therefore deliberately set our minds on initiating market-wise strategies aimed at sustaining our operations and growing our market share. The nation and the region will soon wake up to one of the most celebrated innovations in the paint business in Zimbabwe,” he said.
Nash is currently in the final stages of setting up a $3 million state-of-the-art paint manufacturing plant in the Graniteside industrial area and Mutarisi said there was a lot more involved in their sustainability efforts besides the soon-to-be-commissioned plant.
“As indigenous business people, we have to go the extra mile if we are to stay afloat. As the champion paint company, we are encouraged by the strides we have made today but remain alive to the dangers of relaxing and complacency. We are therefore going to introduce new paint and paint-related products which will see us capturing greater control of the paint industry in Zimbabwe. We also want to capture the regional market and we are encouraged by the findings from our research,” Mutarisi said.
In an environment where some businesses are choosing to minimise costs by deliberately undermining the quality of their products given the challenging economic environment, the award-winning chief executive said they had acquired new equipment and machinery to ensure that their products are top-notch and meet global standards.
“At Nash Paints, we believe in outdoing our potential and we are very particular about quality in all our services and products. To augment our current success, we have since acquired new machinery, complete with laboratory testing services for our plant from China so that where one stage in paint production would take us five hours, we can reduce that to an hour or two and in the process increase and guarantee on the quality and quantity of paint produced,” he said.
With the new giant paint plant nearing completion, Mutarisi revealed that they will launch a massive marketing and advertising campaign to educate the market on their new products.
“While our award-winning Kochekera marketing campaign with brand ambassador Alick Macheso remains a big hit, we will introduce new and relevant campaigns to educate the market on our new products and services and this we believe will grow the Nash Paints brand even further. We are leaving no stone unturned and with the competent staff we have and continue to recruit, quality and high professional standards are guaranteed,” he said.
The highly inspirational businessman also spoke on the need for safety and health practices and highlighted that given their staff complement and the working environment, they had also invested in ensuring safety for their staff so that production is not compromised.
“Beyond compliance to the National Social Security Authority regulations, we are very much concerned about the safety of our staff and you will notice that the new plant is designed in such a way that our staff’s safety and health is guaranteed as they go about their business. Human resource is indeed a great asset to us and we will always ensure they are motivated and it is safe for them to deliver,” he said.