Zimbabwe-Born and United Kingdom-based Afro pop musician Charlie Kay says he is impressed by the success of his new video titled Ndokuda Wakadaro which was released a few weeks ago.
BY Kennedy Nyavaya
The video was directed by Tatenda Jamera and comprises Shona lyrics just like its predecessor Vimbai.
In an interview with The Standard Style, the 26-year-old crooner said the popularity of his new scorcher featuring Nox Guni has “surpassed Vimbai by a big margin”.
“Already Trace Africa has it on rotation and Coke on the Beat on ZTV picked it up as well. Other channels such as MTV Africa are in the pipeline to have it,” he said.
Despite entering the music scene a couple of years ago as a producer, songwriter and club DJ, Charlie Kay said his delay in creating his own music was caused by the need to learn more about the industry.
“I think beyond anything I truly wanted to understand the music business and harness my skills as I hoped to establish a music empire one day,” he said, adding that he aims to establish a movement to support fellow Zimbabweans in the industry.
“It is my dream that one day I will have a label with the infrastructure that can have other artists, especially Zimbabweans, and allow them to shine and thrive successfully in the game.”
Born Tapfuma Charles Katedza, the artist conceded that attracting a local audience to follow his work from a foreign base was not easy, but he has built a fair fan base by staying in touch with his roots.
“I think remaining true to your identify is very important. I try to embrace my culture into my music as it makes me who I am today,” he said.
“People will always recognise their own if you represent them, something I try to achieve in my music and so far it is working.”
The young crooner said he will release his debut six-track EP (Extended Play) titled Kumusha in June.
Charlie Kay moved to the UK together with his family at the age of 17. He developed an early interest in music as a child which was noticed by his mother who later enrolled him with the College of Music at the age of 10. At the College of Music, he learnt how to play the piano, songwriting and singing.
While in high school, he joined an acapella group called Anointed with whom he did a couple of albums. With Annointed he improved his vocal prowess.
He did a course in sound engineering and production.