Music diva Cindy Munyavi has just bagged an award for entreprenural excellence in music, a sign to show she will not stop taking the bar higher in the arts industry.
By Staff Reporter
She was winner of the Zimbabwe National Chamber of Commerce Women in Enterprise Award in the Arts, Sports and Culture category. Her hit song Setter Pace off her latest album aptly speaks to her exploits.
“Extracting value off your art is about knowing how to position yourself and knowing the amount of value that your brand can bring to your clients,” she explained.
Munyavi’s business ethic has never been in question. Her thriving fashion boutique, which was established three years ago is a living testimony.
“The most important thing about this award to me is that musicians are being recognised as entrepreneurs given that the first runner up was Hope Masike and then KVG, a radio DJ,” she said.
“It’s a step in the right direction in terms of having such big business councils also acknowledging entrepreneurial excellence in arts.”
She also attributed the success to her management, Bryce Nation, whom she said are “business oriented and know how to sell the brand.”
“Awards like these probably give confidence to the corporates that we work with that we are business-minded and we know how valuable our brand and theirs is.”
The 2014 Best Female in Southern Africa All Africa Music Award winner added that it is time the arts are viewed with the respect they deserve in relation to how much they can contribute to the country’s gross domestic product.
On whether the fairer sex is getting enough chances to thrive in the cut-throat industry, Munyavi said:
“We operate in an environment that is male-dominated but opportunities are there for both [sexes]; it’s only that women are a very vulnerable group in that we sometimes get taken advantage of.”
Before year end she intends to release two music videos for the smash hit Setter Pace and another single.