By style Reporter
Afro-jazz songbird and heiress to the Tuku Music throne Selmor Mtukudzi’s star continues to shine and on Thursday she will be availed as Impala Car Rental’s brand ambassador.
Selmor, who received a huge endorsement package of a Range Rover vehicle from the car rental firm, is working on her sixth album to be released soon. The production of the yet-to-be-named album is being handled by South African music guru Steve Dyer.
She has roped in former Black Spirits dancer and backing vocalist Picky Kasamba, bass guitarist Never Mpofu and drummer Sam Mataure, as well as her husband Tendai Manatsa and her sister Sandra in the production of the album.
However, it is her appointment as Impala Car Rental ambassador that raises her bar in the cut-throat music industry.
Her publicity manager Reginald Chapfunga said the appointment was a huge step towards what Selmor desires.
“This is a big endorsement for Selmor. Imagine, being selected from a pool of talented artistes in Zimbabwe. It means a lot about her music, her conduct and character. It also paves way for her to meet new people and expand her territory, ” Chapfunga said.
Chapfunga said Selmor was happy to get such a role.
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“She was elated after she got the news because she didn’t expect this. She has committed to do her best in representing the Impala brand. The recent appointment added on to other ambassadorial roles,” he said.
Chapfunga expressed gratitude over the support Impala Car Rental has rendered to Selmor since the death of Tuku in January.
“As a band, words fail us. We don’t know how to thank Impala. If you recall since Tuku’s death, they have presented Selmor with two vehicles and recently they paid for the recording of her album in South Africa,” he said.
“Mr Thompson Dondo of Impala has played the role of a father figure and more endorsements from Impala will be unveiled on Thursday.”
Impala Car Rental brands and events manager Tracy Ngoma said engaging Selmor was one way of keeping the Tuku legacy alive.
“We once worked with her father as he was our ambassador for five years before his death,” Ngoma said.
“Selmor is a brand on her own and that has earned her goodwill. She holds the same values and principles with ours.”
Apart from the latest ambassadorial role, the Hangasa hit-maker is also an ambassador for ONE.org. She is also the Big Five ambassador under the Environment ministry.
Selmor launched her career as a solo artiste with the release of Shungu in 2008, which was followed by two joint albums with her husband, Tendai Manatsa, titled Selmor and Tendai Live and Ndinewe (I Am with You) in 2011 and 2012, respectively. The fourth offering, Expressions, which featured the hit song, Nguva Yangu, came out in 2013 and was followed by I Am Woman in 2015.
