Celebrated cultural consultant, editor, and entrepreneur Usher Takudzwa Nyambi is in Lagos, Nigeria for Entertainment Week Africa (EWA) 2025, which is running under the theme Close the Gap. The six-day event kicked off on November 18 and is set to wrap up today (Sunday).
According to a statement released by Livespot360 the hosts of the event, EWA formerly Entertainment Week Lagos (EWL), has now reimagined to reflect the ‘pan-African ambition, global influence, and growing momentum of the continent’s $58.4 billion creative economy.’
Usher will proudly represent Zimbabwe and southern Africa, joining a lineup of cultural trailblazers shaping the future of Africa’s creative economy. This past Thursday, Nyambi moderated a high-level panel that explored the synergy between fashion, beauty, and entertainment. The session featured prominent figures including singer, model, and fashion entrepreneur Groovy Mono as well as marketing strategist Bola Balogun, and creative entrepreneur Angel Obasi.
The session unpacked how entertainment platforms are reshaping African fashion narratives, amplifying new voices, and creating cross-industry opportunities that transcend borders.
“I was honoured to be invited to speak at Entertainment Week in Lagos. I take pride in representing Zimbabwe,” Nyambi told Standard Style. “My goal is to make sure Zimbabwe is represented in all the rooms that matter when it comes to culture. I am grateful to Deola Art Alade for the opportunity.”
Nyambi, an International Relations graduate from Africa University sees the EWA platform as a form of cultural diplomacy, building bridges and connecting Africa in the creative space. “Culture is currency. The global creative industry is worth billions, and I am excited to see more African names going global. Representation matters,” he added.
Nyambi’s participation underscores EWA’s 2025 theme, Close the Gap, which focuses on strengthening access, investment, and opportunity across Africa’s US$58.4 billion creative economy. The six-day summit featured panels, film screenings, tech exhibitions, masterclasses, music camps, and deal rooms, drawing over 50,000 participants to Livespot Entertarium, a vibrant hub for innovation and cultural exchange.
According to Deola Art Alade, the founder of Livespot360 and convener of EWA, Entertainment Week Africa is where the ‘brilliance, originality, and global influence of Africa’s creative industry come together.’ “With one of the world’s youngest populations and a rising class of creators and entrepreneurs, Africa’s creative economy is entering a new era rooted in ownership, innovation, and long-term value creation,” he said.
- Nyambi in Lagos for EWA
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Darey Art Alade the co-founder and executive director of Livespot360, echoed the sentiment highlighting how EWA is evolving into the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences, and ideas that can help shape the world.
Nyambi is a seasoned cultural consultant, editor, speaker, and entrepreneur with an illustrious career spanning Africa, Europe, and America. A skilled storyteller, Nyambi has written and edited for top international platforms such as Rolling Stone Africa, Trace, BBC 1Xtra, OkayAfrica, Men’s Health, GQ, Hypebeast Africa, and Glamour South Africa, capturing stories from over 20 countries.
As a journalist, he has covered landmark cultural events including the Trace Awards, South African Fashion Week, NBA BAL Finals, Red Bull Symphonic, FNB Art Joburg, and Latitudes Art Fair.
Through Samora Central, a PR and communications agency, Nyambi is driving conversations that position Africa at the center of the global cultural dialogue. He is also a member of Forbes BLK, where he continues to advocate for the transformative power of storytelling, education, and youth development across the continent.
Beyond media, Nyambi’s early experience in international development including roles with the United Nations Population Fund (UNFPA) and the International Fund for Agricultural Development (IFAD), which shaped his passion for using culture as a bridge for diplomacy and sustainable growth.
