Brand architecture and the Zimbabwean SME competitiveness
A large company can afford to run several distinct brands in parallel, each with its own advertising budget, because scale absorbs the cost of repetition.
By Farai Chigora and Tabani Moyo
2h ago
Premium
Ncube’s budget squeezes under-pressure firms
Business
By Tatira Zwinoira and Blessed Ndlovu
2h ago




