Business Opinion: Earned media and entrepreneurship
Because earned media is generated by outside parties rather than the brand itself, it is considered more valuable than paid or owned media.
By Farai Chigora and Tabani Moyo
Sep. 28, 2025
Killing the goose that lays greenback (III)
In any economy, the timing and reliability of public payments to private suppliers and contractors function as the bloodstream of private-sector activity.
By Gloria Ndoro-mkombachoto
Sep. 19, 2025
CSR: A neglected PR activity
For many organisations, CSR has become little more than a footnote in annual reports or an occasional headline during festive seasons.
By Cliff Chiduku
May. 21, 2025
It won’t be business as usual, RBZ boss tells staff
To achieve this, the governor said it was imperative to acknowledge that “our strategy will be in our structure”.
By Mthandazo Nyoni
Apr. 17, 2024
Get started with social media for personal brand
Personal branding is the ongoing process of (defining and) refining what you stand for; communicating this through verbal and non-verbal channels.
By Anesu Chikumba
Feb. 9, 2024
Premium
Kickbacks, unreceipted fees: Harare clinics bleeding already struggling patients
News
Sep. 28, 2025
