Business Opinion: Brand activation and entrepreneurship
Key elements of brand activation include experiential marketing, product demonstrations, promotional events, sponsorships, and various interactive initiatives.
By Farai Chigora and Tabani Moyo
Aug. 24, 2025
Resourcefulness over resources
Management finds ways to optimise resources while being proactive to overcome obstacles.
By Innocent Hadebe
Aug. 23, 2025
Understanding Zim’s trade realities
Daniel Garwe, recently announced a ban on the importation and sale of second-hand goods, along with a prohibition on night vending on urban streets and corridors.
By Believe Guta
Aug. 19, 2025
Business Opinion: Stakeholder management and entrepreneurship
Stakeholders, such as employees, consumers, investors, and regulatory bodies, significantly affect the success or difficulty of an endeavour.
By Farai Chigora and Tabani Moyo
Aug. 3, 2025
Govt recommits itself to supporting women SMEs
Megafest National Business Awards is more than just an awarding ceremony. It is a testimony that Zimbabwe women are bold, are capable, and are ready to drive the wheels of industrialisation
By Concilia Mupezeni
Aug. 1, 2025
Chisikarambwe rates customer care as strategic to business growth
Common challenges faced by entrepreneurs include lack of training, inadequate resources and poor communication.
By Tendai Sauta
Aug. 1, 2025
Business Opinion: Importance of planning in entrepreneurship
Individuals might become more focused on following these rules than on achieving their goals if they adhere strictly to them.
By Farai Chigora and Tabani Moyo
Jul. 27, 2025
Chasing debtors: How to recover your money from people who owe you
If your demands are ignored, legal action becomes your next option. In Zimbabwe, you can:
By Believe Guta
Jun. 26, 2025
Organising and entrepreneurial competitiveness
Consequently, this results in increased specialisation, efficiency, and speed in the performance of job duties.
By Farai Chigora and Tabani Moyo
Jun. 15, 2025
