Why modern PR measurement must prove real business impact
Outputs are the easiest to measure. They include media coverage, impressions, social posts published or event attendance. Outputs tell us about activity and volume, not effectiveness.
By Lenox Lizwi Mhlanga
Feb. 1, 2026
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Shocking Kariba horror details emerge
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84 dead, unknown number missing: Lake Kariba and the cheapening of Zimbabwean life
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