Why modern PR measurement must prove real business impact
Outputs are the easiest to measure. They include media coverage, impressions, social posts published or event attendance. Outputs tell us about activity and volume, not effectiveness.
By Lenox Lizwi Mhlanga
Feb. 1, 2026
Tsvangirai turning in his grave, says Chamisa
News
By Tatenda Kunaka and Nqobani Ndlovu
Feb. 15, 2026




