When Zimdancehall sensation Ricky Fire, real name Tulani Takavada, released his album titled Hombarume in August, he looked poles apart from that old shabbily-dressed Ricky Fire.
By Style Reporter
The Ndiratidze Zvaunoita singer has vowed to keep his new look, thanks to local fashion house Jaylin Suits, which is behind the fabulous collection of suits that the dancehall crooner wears.
“Ricky Fire wanted a refresh and we decided to dress him in these greatest trends and styles of suits that we have at Jaylin Suits,” said the fashion house owner Barbra Esau.
“Apart from Ricky Fire, we also dress other celebrities including pastors, business executives and artistes.”
Esau said they have the most versatile and useful suits for any modern and fashionable men.
“At the moment we are exclusively dealing with men, particularly those with an eye for latest fashion trends,” she said.
The young entrepreneur, who does most of her business through social media, said technology has enabled them to reach out to a divergent clientele.
“We do business with different people, thanks to social media that has enabled us to reach out to all four corners of the country as well as helping us deal with different people,” she said.
“We are planning to introduce virtual online shopping so that we can expand our business. We accept all forms of payment and our suits can be viewed on our Facebook page Jaylin Suits.”
Esau, who imports the suits from China, Turkey and South Africa, said like any businessperson operating in Zimbabwe, her business was hamstrung by foreign currency shortages.
She said they were excited to work with Ricky Fire.
“He decided to get a fresh look and we are supporting him. We want to work with other celebrities as we try to push the Jaylin Suits brand,” she said.