By Style Reporter
Local poetry hub UpInSmoke Poetry Corner has joined forces with leading online radio and television station Heart and Soul in a collaborative effort that is meant to share and increase appreciation for literary arts in Zimbabwe and Africa.
Heart and Soul runs a radio programme called The Undeniably African Book Club, which is a platform for emerging and existing authors to share their work through live in-studio book readings.
This is alternated with book clubs coming into the studio to review African books they have read or are reading.
Each Wednesday evening, The Book Club will either host an author in the studio or have panel discussions with experts in the literary arts.
The Undeniably African Book Club is the brainchild of Rutendo “The Queen” Mutsamwira (pictured), the host and producer of Undeniably African, a Pan-African lifestyle show, which airs every Wednesday and Sunday.
According to Heart and Soul station manager Ian Venganai, the idea behind the programme is to promote a reading culture among the citizens.
“The Undeniably African Book Club is part of the station’s commitment to creating an inclusive platform for emerging and existing authors to share their work and stories through online book readings,” Venganai said.
Beyond the radio segment, the partnership is looking at also hosting external events and forums with the aim of inspiring a consistent reading culture for their audience and following to develop informed opinions.
Launched in 2016, UpInSmoke Poetry Corner is a weekly column in The Standard newspaper and so every show will be pre-marketed in the column every Sunday.
Join the Undeniably African Book Club every Wednesday evening at 7pm.
Heart and Soul Broadcasting Services livestreaming is via www.hstv.co.zw with a Facebook live broadcast on Newsday-Zimbabwe official Facebook page.