From humble beginnings to serving some of the most credible brands in the corporate world and development sector as well as the diaspora market; Preeminence Hardware’s service approach has borne fruit and their excellence has attracted accolades from reputable awards boards like the Marketers Association of Zimbabwe (MAZ).
While some businesses cut corners and short change clients to maximize profits, Preeminence Hardware which specialises in the sale of cement, bricks, concrete stones, sand, doors and door frames, tools, fencing, aluminium frames and doors as well as trusses is focused on customer satisfaction; a move which has seen them champion various campaigns and promotions aimed at educating the market about their products while providing their clients with the best service possible.
Speaking to Standard Style, the company’s chief executive officer Nyasha Michael Chikosi (pictured) said they were a wholly indigenous brand, which is riding on existing policies to drive business growth and proffer the best service to their cross section of clients and he is happy that they are beginning to get the commensurate recognition and acceptance in the market.
“We started operations in 2021 and setting up in a generally challenging economic environment wasn’t easy but I am happy that we have utilised existing space and policies to drive our growth through a client-focused approach that ensures quality service and customer satisfaction,” Chikosi said.
“Our pedigree and credibility has seen us attract business from various clients in the corporate world as well as the NGO sector.
“We are also getting a lot of support from the diaspora market who are benefiting from our credible and rightly priced products and services to safeguard their construction and real estate investments back home.”
Chikosi whose company was named one of the best marketing oriented small and medium enterprises (SMEs) at the 2025 Marketers Association of Zimbabwe national marketing excellence awards this month said they have continued to run various promotions aimed at cushioning their clients and ensuring that they get value for money with all their investments.
“We strongly believe our products and services should be tailored to the needs of our clients and we have deliberately invested in marketing campaigns and promotions targeting both the local and diaspora market and the results are more than encouraging,” he said.
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“Our clients especially the diaspora ones who had borne the brunt of fly by night hardware companies that rip them of their hard earned money through poor services and counterfeit products have now found the perfect home at Preeminence.
“Our business engagements are above board and our clients are guaranteed of the best experience every time they do business with us.”.
Commenting on their recent marketing excellence award under the SME category, Chikosi said he is humbled by the honour seeing that the same awards also honored some of the celebrated brands in Zimbabwe starting with the SMEs through to the blue chip and Zimbabwe Stock Exchange listed giants.
“Marketing is the lifeblood of any organisation because it helps you communicate your services and values with your target market and through it we have been able to build lasting relationships with our clients,” he said.
“Our approach is not transactional but relational hence the confidence we now enjoy from the market.
“Over the past four to five years we have been running various brand awareness and sales promotion campaigns that have seen us join hands with fresh and equally exciting creative brands like Stacy Macheso.
“The feedback has been amazing and we are happy that we have carved an indelible niche on the market through such initiatives.”
Chikosi said his company was servicing a cross section of clients among them construction companies, farmers, the diaspora market as well as churches thanks to their quality service delivered through highly skilled personnel.
“To ensure the best service possible, we have in-house qualified artisans like electricians, plumbers, carpenters, tilers, builders as well as fencing experts among others,” he said.
“Our team is our greatest resource and they have helped us become the brand of choice in our sector.
“Thanks to this competent team, we have been able to service various clienteles ranging from the diaspora community, construction companies, farmers and churches among others.
“Our record is unparalleled and we continue to reinvent in sync with market dynamics and demands.”
The multi-award winning businessman who works closely with his supportive wife said they are equally encouraged by the positive response to their fencing services and facility especially from the diaspora market as people invest in property back home.
“We have recorded an encouraging boom in our fencing business especially with the diaspora market where people are buying properties in rural and peri-urban areas then investing in our quality fencing to secure their premises,” Chikosi said.
“Our fencing services have won the hearts of many thanks to our pricing, delivery, as well as the tailored available terms that ensures that our clients can enjoy our services at flexible and affordable terms.
“We are a brand come of age and we hope to continue riding on existing SME focused government policies to explore further growth.”
